Calendar 2020

Around the world with seed beads. Take a look at the Preciosa Ornela calendar for 2020!

North America, Mexico, Africa, Malaysia, Russia, Ukraine and the Czech Republic

Here and in many other countries and continents, seed beads from the Crystal Valley are transformed into remarkable works of art, which incorporate a message, the culture of the given country or the artistry of individuals, in the hands of the members of traditional nations, professional designers and amateur admirers.

The team at Preciosa Ornela has created a printed six-page calendar, which will transport you into the environment of the six selected countries and acquaint you more closely with their typical seed bead products.

No matter whether this involves Malaysian slippers, a chief’s headband from a North American Indian tribe, a Russian kokoshnik, a typical Ukrainian necklace or traditional African women’s jewelry, Czech seed beads from the PRECIOSA Traditional Czech Beads™ brand always play an important role in the cultures of the individual nations.

We have selected a glistening seed bead handbag, a Charleston dress with tassels and costume jewelry accessories which were typical for the period of the First Republic to represent the Czech Republic.

Czech Republic | Zásada - the hometown of the Czech Seed Beads

Even though the Bohemian basin extends over an area approximately equivalent to that of one of the smaller states in the United States of America and its number of inhabitants could be compared to that of the major city which ranks 27th in the world, it can be said that its diversity, no matter whether from the point of view of its history, its music, its science, its sport, its geology or its weather which takes the form of all four season, is wide-ranging enough to account for several countries put together. Likewise, Czech seed beads with their current production brand of PRECIOSA Traditional Czech Beads™, which are unrivalled in the world from the point of view of their diversity, also have their roots deeply embedded in the one small place within the Czech Republic, namely the municipality of Zásada in North Bohemia.

At the beginning, there was one glassworks in the vicinity of Zásada. Thanks to the Syřišťov glassworks, farmers from the environs, and naturally also from Zásada, found more lucrative work for their horse-drawn wagons. Initially, they hired themselves out to the glassworks’ foreman as carters, but they later began to order, purchase and sell glass on their own behalf. They also purchased undecorated glass from other glassworks in the environs and had it cut, gilded, engraved or painted at their own expense. They would then sell it at markets and fairs, initially within the region, but later further afield, where they often supplemented the glass (mostly cheap carafes, glasses and goblets) with cut glass stones and seed beads.

In the 19th century, the trade in glass goods expanded to such an extent that the people of Zásada set out for exotic regions, from where they brought back luxury goods which they then sold at home. However, this livelihood did not have a definitive duration and it was initially replaced with small hand-cut glass seed beads with a small hole in the middle, which were gradually replaced with mechanical rough cut seed beads. So-called two cut beads and three cut beads also originated and, thanks to their variety and quality, began to dominate the world of fashion.

In addition to cut seed beads, round seed beads (the rocailles, which continue to be popular and highly sought after today) began to be made during the course of the 1880s. In Zásada and its environs, ladies’ and children’s handbags were embroidered using seed beads in many colors and various types of necklaces (a number of them with their own names), headbands, broaches and bracelets were 

made.The ladies’ handbags, which had become an integral clothing accessory, stood out at the beginning of the 20th century due to the distinctive ornateness given by the glass seed beads. A number of types of handbags found their way onto the market, including rectangular bags with a metal frame (fastening) or, on the contrary, pouches closed with a decorative drawstring. This handwork remained the domain of housewives long into the 20th century.

Successes were followed by falls in demand for goods from Zásada, albeit that the interest in this article was so great in the 1920s that all kinds of people in Zásada hung up their original professions and dedicated themselves to working with glass, including, for example, the finishing of seed beads, stringing and making costume jewelry or sales. Work continued late into the night in every house. At that time, Zásada was known as Little Paris.

The production of seed bead Christmas ornaments became typical for Zásada in the interwar period. Manufacturers of handbags and costume jewelry made from wooden beads also prospered.

A sequence of events in the 1950s led to the automation of the production of Zásada’s seed bead production and the significant expansion of the product range. There was enormous interest abroad in strung seed beads. Costume jewelry made from Czech seed beads maintained its name abroad and unique sets were designed for the individual markets according to the customers’ wishes.

Of the more than one hundred and twenty shapes of beads, rocailles, which have ruled the entire world for several centuries in embroidery and costume jewelry design in particular, are undoubtedly still the most popular type of seed bead.

The aforementioned exceptional breadth of the seed bead range from the PRECIOSA Traditional Czech Beads™ brand has made Preciosa the number one company in the market for its range of costume jewelry components. Customers can choose from a range of 16,460 color variants with the option of applying 2,078 lustres and other surface finishes. Every year, up to 4 thousand tons of these small glass miracles are transported from Zásada to more than 70 countries around the world every year.

Source: Nový Petr, Krupková Eva, Fendrichová Kristýna, Zásadský ráj – The story of Czech seed beads, Zásada 2018

Czech Republic

TITLE

Likewise, Czech seed beads with their current production brand of PRECIOSA Traditional Czech Beads™, which are unrivalled in the world from the point of view of their diversity, also have their roots deeply embedded in the one small place within the Czech Republic, namely the municipality of Zásada in North Bohemia.

In Zásada and its environs, ladies’ and children’s handbags were embroidered using seed beads in many colors and various types of necklaces (a number of them with their own names), headbands, broaches and bracelets were made.

The ladies’ handbags, which had become an integral clothing accessory, stood out at the beginning of the 20th century due to the distinctive ornateness given by the glass seed beads. A number of types of handbags found their way onto the market, including rectangular bags with a metal frame (fastening) or, on the contrary, pouches closed with a decorative drawstring. This handwork remained the domain of housewives long into the 20th century.

Design by Atlas Bijoux

 

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January - February

Czech Seed Beads in Russia
The use of Czech seed beads, especially rocailles, in Russia has a long history which cannot be overlooked. At the same time, we are also pleased by the fact that glass seed beads are also currently very popular due to their wide range of possible decorative uses. Let us therefore take a look at the history of their use, which we can be divided into three stages.

 

From the mid-18th century to the mid-19th century

The beginnings of the use of rocailles in Russia can be traced from the mid-18th century to the mid-19th century. Rocailles came in for special attention in the first half of the 19th century. This material was used to adorn the interiors of palaces, landowners’ houses, national folk costumes, but also items of personal use.

During this period, many new techniques arose for working with rocailles and the original procedures were modified. Whereas threads strung with single-color seed beads were freely dispersed about the decorated garments in the mid-18th century, rows of multi-colored seed beads were being sewn next to one another onto the base fabric in order to create a motif or picture by the 19th century.

The cloth decorated with rocailles was created using needles and hooks which were used to weave the individual beads into the fabric in the order and in the colors in which they had been pre-strung. Unlike embroidery using individual beads, this technique was faster, while the resulting picture depended on the color and shape of the seed beads which had been strung one after the other. The result was the wide use of this technique when decorating items of daily use, such as umbrella cases, purses, covers for books, albums and notebooks, card cases, snuff boxes and so on. Wall motifs (icons, genre pictures and tapestries) were also embroidered.

The turn of the 19th and 20th centuries

The “seed bead fever” began to gradually spread from the main centres in the empire to the provincial areas, smaller towns and lower layers of society from the mid-19th century. Moreover, the fashion of shirts with a deep neckline came to Russia from the west. Rocailles subsequently began to be used to adorn regular clothing and headwear, not only for traditional folk costumes.

Another use for our seed beads was found in the area of the church. In addition to the embroidery of icons, they were also used in the sewing of orthodox robes or to highlight religious texts and inscriptions by means of “framing” with seed beads or with ornamental decorations.

Rocaille embroidery also spread to the northern areas beyond the Arctic Circle, to Siberia and to the Far East. The techniques and motifs were, of course, different to those of the traditional Russian school. The base material also differed, as cloth was replaced with leather and other natural materials.

During the period of the art nouveau, a change occurred in the materials and the methods of sewing. Whereas traditional folk costumes made of heavy and stiff fabrics (brocade), were embroidered with seed beads and beads of larger diameters and in contrasting colors, the art nouveau brought with it a change in favour of the decoration of delicate fabric (tulle) using seed beads of a very small diameter, which were used to create unique motifs. The composition was often supplemented with glass bugles, shiny glints and beads. The color composition mainly involved more subdued tones and delicate transitions which once again contrasted with the traditional color composition of the national folk costumes.

The present

Even in the present, Russia continues to use predominantly Czech rocailles, which have a wide range of uses. The ways they are used are based on the historical contexts. This therefore involves the embroidering and individualisation of clothing, fashion accessories, footwear, residential interiors and the production of costume jewelry and artificial flowers.

Russia

Even in the present, Russia continues to use predominantly Czech rocailles, which have a wide range of uses. The ways they are used are based on the historical contexts. This therefore involves the embroidering and individualisation of clothing, fashion accessories, footwear, residential interiors and the production of costume jewelry and artificial flowers. Embroidered pictures have also been highly popular in recent years.

Design by Natálie Škodová

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March - April

Czech glass seed beads in Ukraine

Seed beads are used for a wide variety of creative and costume jewelry techniques and have their own history. The principle of traditional embroidery was deeply engrained mainly in Western Ukraine, from where it gradually spread throughout the entire country in the form of folk costumes, clothing, wedding adornments and embroidered pictures. The replacement of the thread in the embroidery with seed beads gave rise to an enormous boom and Ukraine has become one of our biggest markets since 2011.

If we only focus on pieces of jewelry and on the period of approximately 100-150 years ago, every type had its own significance and meaning in everyday life. We will provide you with examples of several traditional pieces of jewelry which are typical for Ukraine.

A "Bus" is a beaded necklace made from a wide variety of materials: amber, coral, river pearls, garnets, but also cheaper beads made of glass and enamel. Such pieces of jewelry pointed to the family’s standing in society. However, the types of “Bus” made

of round or olive-shaped clear red beads were most commonly used in Ukraine and were most highly valued. Medium-sized beads were also sometimes additionally decorated with silver. Girls wore necklaces created from up to 25 rows of strung breads to protect their health and beauty.

A "Pacorka" consists of a series of strung painted beads made of Murano glass which comes from the Italian island of Murano, near Venice. Moreover, the beads were also hand painted with a variety of patterns. For this reason, the “Pacorka” is one of the most expensive types of Ukrainian traditional jewelry.

A “Dukač is a central pendant on a ribbon. Austrian ducats or Russian roubles (it depended on the area where the piece of jewelry was worn) constituted the basis for this type of jewelry. The coins were attached to a metal bow decorated with a stone and were worn on a velvet ribbon above the “Bus”. Pictures of the saints were sometimes used instead of coins. Ladies only wore a “Dukač” on significant feast days or it was given to a bride as part of her trousseau.

Ukraine

Czech seed beads are a highly popular article in Ukraine, which is used in a wide variety of creative and costume jewelry techniques and have a long history. The principle of traditional embroidery was mainly rooted in Western Ukraine, from where it gradually spread around the whole country and it encompassed facets such as folk costumes, clothing, wedding wear or embroidered pictures. The replacement of thread in embroidery with seed beads led to an enormous boom and Ukraine has catapulted itself into the role of one of our largest markets since 2011.
The opulent necklace made from pressed beads and seed beads on the model approaches the beauty of traditional Ukrainian jewelry in a modern vision. It consists of several rows of strung beads supplemented with crocheted tubes with patterns which imitate national embroidery. Moreover, the composition of the jewelry has been supplemented with a “Dukač” pendant in the shape of a flower which can also be worn separately.

Design by Alexandra Lysenko

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May - June

Huichol ornaments made from Czech seed beads
If you hear the expression or name “Huichol” in connection with Mexico, then you should know that this involves the members of an ethnic Indian minority. They are estimated to number 25 thousand members, which is admittedly but a “drop in the ocean” among the more than one hundred million inhabitants of Mexico, but for all that they are one of the most significant consumers and users of Czech seed beads in the country. 

The majority of Huichol communities live in the Mexican states of Jalisco and Nayarit, but partially also in Durango and Zacatecas, which are located in the central area of Mexico, to the north-west of the capital city, Distrito Federal. The Huichols have preserved their traditions, which include their traditional clothing. For men, this involves white trousers and a white shirt, albeit richly embroidered and decorated. If you encounter the Huichol more frequently, your attention will also be drawn to the fact that they are always able to keep their predominantly white clothing snow white and exceptionally clean.

So-called Huichol Art is becoming increasing well-known. In addition to very beautiful, richly embroidered fabrics, this especially involves wonderful colorful pictures which are created using colorful yarns. These yarns are affixed to a base board using beeswax and resin, onto which they are pressed and adhered.

The items decorated exclusively with Czech seed beads, which are all in a single size (so-called 11/0) which has become sought after by the Huichol, strung on a thread are very beautiful. The Huichol mainly purchase opaque colors in the entire color range which only one Czech producer is able to supply (almost 40 shades). And it is necessary to add without any hyperbole that only one producer in the world is able to satisfy the needs of the Huichol as far as the quality of the seed beads, their regularity of size and shape and the perfect alignment of their holes is concerned.

They decorate all of their items one seed bead at a time. The base usually consists of wooden or sometimes ceramic objects of various sizes. This usually involves all possible types of animals, including snakes, puma’s heads, dolphins, frogs, tortoises and so on, but also various decorative boxes, cases and so on, onto which the Huichol apply a layer of beeswax and then adhere the individual seed beads to it in order to create a relatively complicated picture, in which the colors transition from lighter to darker shades and back again. All of this is done without any sketches; it is all from memory. It is said that they have wonderful imaginations and, of course, they must also be blessed with enormous patience. A number of pictures are also of mystical significance. The sizes of the individual items range from the very tiny of just a few centimetres high through to large, life-size pieces depicting rhinoceroses, for example, or a three-metre high elephant.

However, the Huichol do not only use Czech seed beads for the decoration of the aforementioned items, but also to make wonderful costume jewelry ranging from bracelets through to extraordinary, delicate earrings.

The Huichol sell most of their handmade items (so-called “artisania”) for export, mostly to the USA and Canada and Arab countries, but part of their production is understandably also offered for sale directly in Mexico to the large numbers of tourists who come from all over the world.

It is highly agreeable that the activities of the Huichol ethnic group are supported by the Mexican local governments, especially by the government of the state of Jalisco, which has established its own “Instituto de la Artesanía Jalisciense” to this end.

Mexico

If you hear the expression or name “Huichol” in connection with Mexico, then you should know that this involves the members of an ethnic Indian minority. They are estimated to number 25 thousand members, which is admittedly but a “drop in the ocean” among the more than one hundred million inhabitants of Mexico, but for all that they are one of the most significant consumers and users of Czech seed beads in the country.

Design by Huicholes tribe

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July - August

Czech seed beads in Sub-Saharan Africa

The Czech seed beads sold under the PRECIOSA Traditional Czech Beads brand play an exceptionally important role in the life of the tribes in Sub-Saharan Africa. They are used as a religious medium in traditional cultures and they have become an inseparable part of identity of each individual literally from the cradle to the grave.

The use of seed bead decorations is not merely decorative in these cultures – they have become a source of information about the wearer, they have created their own "language" and they are now used as another method of interpersonal communication. The inhabitants of Sub-Saharan Africa differentiate among various social identities using clothing and bead decorations. Each of the tribes uses beads in a different way and has developed its own symbolism and rules of communication.

Apart from the use as a part of their clothing or jewellery, the beads are also used when making charms to banish evil, during healing or as sacrificial items. In the last decades, beads have also served the inhabitants as a source of income as they make hand-made beadwork and sell it to tourists.

The beads were either made of locally available materials or the glass ones came to Sub-Saharan Africa as finished products via ancient trade routes, mainly from Europe and Asia. The Czech glass beads started to find their way to these places in the 19th century with the development of the European seafaring. Their fancy colors charmed the tribesmen so much that Sub-Saharan Africa has been one of the largest customers of PRECIOSA Traditional Czech Beads™ since then

Africa

The Czech seed beads sold under the PRECIOSA Traditional Czech Beads brand play an exceptionally important role in the life of the tribes in Sub-Saharan Africa. They are used as a religious medium in traditional cultures and they have become an inseparable part of identity of each individual literally from the cradle to the grave.

Design by African tribe

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September - October

Nyonya beadwork
In the context of the long-established traditions of textile creation in Southeast Asia, Nyonya beadwork can be seen as a relatively recent phenomenon, with a significant history that appears to reach back not more than 160 years or so. Yet, in the course of its comparatively short life, Nyonya beadwork has come to play an important role in the cultural imaginary of the Peranakan Chinese, the acculturated descendants of Chinese migrants to the Malay Peninsula and the Indonesian archipelago.

The Peranakan Chinese retained many of their forefathers´ Chinese customs and beliefs. At the same time, through intermarriage and interaction with indigenous communities, they acquired mode of speech, cuisine, dress, and customs that reflected their adoption and adaptation of Malay and other indigenous Indonesian ways of life. Peranakan Chinese were largely concentrated in urban centres – Penang, Melaka, and Singapore as the flourishing historical trading centres, attracting Chinese merchant and artisans from the fifteenth century onwards.

Beadwork is an important aspect of Peranakan material culture. The start of Nyonya beadwork was between 1830 and 1920, which coincides with the golden age of Peranakan Chinese society. Beadwork and embroidery were (and to a large extent, still are) gendered activities. Nevertheless, beaded and embroidered objects touched the lives of those who used, presented, received, displayed, and viewed them. Beadwork was seen by men and women, young and old. Having been crafted at different points in time, Nyonya beadwork provides snapshots of the changes in society and culture as the ideas, attitudes, and aspirations of the producers and consumers of beadwork were distilled into these intricately worked items.

The Nyonya are the womenfolk of the Peranakan Chinese community. Many were taught from a young age to sew: beadwork and embroidery formed and important, albeit not always essential, part of their set of skills. Colorful beaded and embroidered slippers, wallets, purses, belts, children’s shoes and other accessories were either the product of Nyonyan workmanship or were purchased for use by the Peranakan Chinese community.

Beadwork techniques were varied and included loom-weaving with beads, bead crochet and knitting, couching, and beading over a mould. Nyonya beadwork employed mainly rocailles and charlottes, often together on the same piece.

Small glass seed beads measuring less than 2 or 3 millimeters in diameter must have been amongst the European bead exports to Southeast Asia for these are found in abundance in beadwork from the Malay Peninsula, Borneo, and other islands of the Indonesian archipelago. Initially dominated by Venice, seed bead production also spread to Bohemia.

Contemporary beadwork activity and cultural expression

Even whilst Nyonya beadwork has come to function as a cultural icon and a signifier of Peranakan heritage, as a contemporary activity, beading has taken on new social roles. Beadwork projects have been harnessed as a force for social empowerment and change.

Many people have taken up beadwork because of their interest in craft whilst some learn it because commercially made beaded footwear is too expensive, not available. At the same time, beadwork lessons and demonstrations have become part of the process through which intangible Peranakan cultural heritage is commodified in search of commercial gains. The increasing number of classes in Nyonya beadwork, which are advertised in the tourism brochure in Singapore and Malaysia in last few years, can also be taken as an indication of its newfound popularity as a leisure activity.

Beadwork practice is opportunistically promoted and legitimized as the transmission of heritage art in danger of demise. The Peranakan Association of Penang, in conjunction with the Penang State Government, advertised beadwork and embroidery classes to revive Penang´s Nyonya crafts.

Source: Cheah, Hwei-Fe’n, Phoenix rising: narratives in Nyonya beadwork from the Straits Settlements, Singapore 2010
VIDEO: Nyonya Beadwork - Interview with Raymond Wong

https://www.peranakanmuseum.org.sg/

Malaysia

In the context of the long-established traditions of textile creation in Southeast Asia, Nyonya beadwork can be seen as a relatively recent phenomenon, with a significant history that appears to reach back not more than 160 years or so. Yet, in the course of its comparatively short life, Nyonya beadwork has come to play an important role in the cultural imaginary of the Peranakan Chinese, the acculturated descendants of Chinese migrants to the Malay Peninsula and the Indonesian archipelago.

Design by ethnic Chinese in Malaysia

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November - December

Czech Seed Beads and First Nations Beadwork of North America

Beading is a craft practiced by almost every society in the world, giving the simple glass seed bead more significance than just being another small item made of glass. For the First Nations of North America, beading and seed beads historically were and continue to be an expression of social, spiritual and cultural wealth. They transform the material to the intangible: mere decorative items to personifications of the individual, the community and their lives and beliefs. They are a communication medium - a rich tradition that unites form, design and meaning. Glass seed beads, specifically, tell the social and political story of the First Nations.

Beadwork was always an important part of life and artistic expression for the indigenous peoples of North America and thus one of high intrinsic value. Art permeated every-day life for indigenous people, and seed beads and beads were a form of communication. They indicated wealth and prestige and identified individual nations; moreover, their symbolic designs told stories both of the people’s relationships and lives within the community as well as within the natural world. Beadwork conveyed meaning, depicting the living traditions of families and community networks. In the Ojibway (Anishanaabe) culture, for example, when young people start to bead, they are described as starting a beadwork journey that will, over time, illustrate their personal journey or tell their life’s tale. As a result, the value of seed beads and beadwork for the First Nations could never be evaluated or understood merely in terms of monetary value.

The introduction of the glass seed bead by the Europeans in the 18th century impacted this cultural value system to some extent. In the framework of indigenous people’s subsistence economy, seed beads came to have not only a spiritually intrinsic value but a very materially extrinsic one. They became a form of currency used to purchase goods and services and to trade for items other than what was needed to live. The Europeans essentially brought with them a new value system, and through it these little glass seed beads influenced and transformed the lives of the First Nations.

Glass seed beads and the tools associated with beading brought over from Bohemia and other European countries increased the facility of beadwork. Needles, thread, and cloth all made beading easier and more durable. For example, sinew, which had been used instead of thread had to be carefully treated and handled for it to last. Additionally, the making of holes in bone or stone beads was an intensely laborious process that was much aided by the already holed glass beads. The new, sometimes unimagined colors that came with the advent of the glass seed beads also increased the artistic scope, communication richness, and thus also the intrinsic value of new beadwork designs. The colors of Czech seed beads were, in fact, something that was prized by the indigenous peoples, with rare colors sometimes being called “chief’s beads” to denote their value.

Glass seed beads, however, are also as much a story of colonization as the evolution of a traditional craft, customs, and beliefs of individual indigenous First Nations. The beadwork items too came to have an external value as items for gift exchanges, as the basis of treaties with the Europeans, or as items to be sold to “foreigners” or non-natives.

Today glass seed bead weaving, loom work, and bead embroidery continue to underline the economic and traditional aspects of North America’s indigenous people. While decorative beaded items are made for personal use or to be sold outside of the community, indigenous people also continue the tradition to express their lives, beliefs and stories through seed beads. This traditional aspect of beadwork can best be seen on indigenous regalia worn at cultural Powwow gatherings. Items worn at these important social events, like the headdress shown here, are not only tremendously intricate works of art, but are very personal and artistic expressions of the dancers’ and participants’ lives, visually representing their life stories. It is a link between the past and present – using traditional patterns, motifs and meanings while incorporating modern techniques, tools and colors – but one that also shows the continuity and future of this art form. In this manner, the traditional significance and value of beadwork of the First Nations continues to be preserved through the years in spite of the changes brought by those years.

Nort America - Canada

Modern regalia beadwork, as seen in this headdress, harkens back to the rich cultural history of the First Nations of North America, one that acknowledges its connection to both the natural and the spirit world. The incorporation of modern techniques, tools and colors with the use of traditional patterns, motifs and meanings show the continuity between the past, the present and the future of this art form.

In this manner, the value of beadwork of the First Nations continues to be preserved through the years in spite of the changes brought by those years.

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Calendar 2020

Bonus

Photographer: MAREK KUBÁČEK
Make-up and hair style:
JANA DARMOVZALOVÁ-LHOTOVÁ, LUCIE JANSKÁ, ADÉLA ANDĚLA BURSOVÁ
Model: 
ELA ŘIHOŠKOVÁ, ADÉLA DRÁTOVNÍKOVÁ, MÓNICA SOFIA, YEKATERINA MIRONENKO, TAMILA KHODJAEVA
Designer:
ATLAS BIJOUX, Natálie Škodová, Alexandra Lysenko, 

Styling: 
KREJČOVSTVÍ HANNAR - Hana Rýdlová
YVONA LEITNER 

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